business strategy | business strategy
Brand Zeitgeist reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy. The zeitgeist is an abstract concept of what’s currently top-of-mind in the public’s collective consciousness. The concept of...
A complete, step-by-step system for developing an idea, thinking through an issue, or creating a revolutionary innovation Gifted with the unique ability to help people discover and apply their own innate genius, intellectual property consultant Gerald Sindell works with authors, individuals and...
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