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Business | Business

terena-scott's picture
Jan.13.2014
Bridges the gap between Publishing and Business. Designed as a guide for both traditional and self-publishers, What You Need to Know to Be a Pro takes you step by step through the creation of a publishing business, from choosing a name and getting a resale license, to paying royalties and...
andy-sernovitz's picture
Nov.18.2013
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through...
lorraine-duffy-merkl's picture
Aug.09.2013
Back To Work She Goes takes on the challeges of a middle age, stay-at-home mother hoping to re-enter the business world. But Lorelei Martin doesn't just want a job, she wants to fulfill the career dream she set aside long ago to devote her life to raising her children. This is a sensitive, yet...
aliza-sherman's picture
May.26.2013
Social media engagement can help you turn prospects into customers and customers into evangelists for your business. This book shows you how to build those relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. See how to enhance your...
harish-maiya's picture
Aug.23.2012
Dr. Vijay Mallya is not your typical everyday CEO. He has made it to the Forbes billionaires’ list many number of times but he doesn’t care if he is on the list or not because he doesn’t want to be categorized as a ruthless moneymaker. He not only lives like The King of Good Times but he is...
aliza-sherman's picture
Jun.16.2011
According to research, there are more than 10 million women who own and lead their own businesses. Entrepreneur Aliza Sherman (founder of Cybergrrl, Inc.) and blogger Danielle Smith (founder of ExtraordinaryMommy.com) have joined forces to write a book that helps women who are already moms (or are...
aliza-sherman's picture
Jun.16.2011
Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd- do...
dave-logan's picture
May.13.2011
It's a fact of life: birds flock, fish school, people "tribe." Every company, indeed every organization, is a tribe, or if it's large enough, a network of tribes-groups of 20 to 150 people in which everyone knows everyone else, or at least knows of everyone else. Tribes are more...
jacqueline-mackenzie's picture
Apr.07.2011
Description: This book reads like a novel but supplies instructional guidelines for educators and corporate trainers based on scientific studies. It provides 160 easy tips and the opinions of 200+ experts. Timely information: by 2023 half the US will speak Spanish. Goal of the Book: A career or...
joe-trent's picture
Mar.17.2011
Michael Patriate thinks he has it all. Fate decides to teach him a lesson. Welcome to the 15th Century.  Michael reaches for the light switch and chides himself, again. There’s no electricity in the 15th century. But there could be.  A midnight attack on a Manhattan street transports rising...