Brands | Brands
Brand Zeitgeist reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy. The zeitgeist is an abstract concept of what’s currently top-of-mind in the public’s collective consciousness. The concept of...
In The House of Mondavi: The Rise and Fall of an American Wine Dynasty, veteran Wall Street Journal writer Julia Flynn Siler chronicles the turbulence that has roiled four generations of Mondavis and the business they built into an empire. Drawing on meticulous research and hundreds of interviews...
Browse other terms
- 1 of 367