Branding | Branding
Feb.15.2010
Brand Zeitgeist reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy. The zeitgeist is an abstract concept of what’s currently top-of-mind in the public’s collective consciousness. The concept of...
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Jul.30.2008
Journalist Conley examines the implications of brand-centric marketing in an incisive investigation that illustrates how defenseless consumers are against advertising-on any given day, they are assaulted by 3,000 to 5,000 ads and branding stratagems that subtly dictate every aspect of their lives....
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Feb.03.2008
From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!
A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful...
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