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mark-pendergrast's picture
Oct.08.2011
For God, Country & Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of...
dave-donelson's picture
Nov.28.2010
Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into...
chris-houchens's picture
Feb.15.2010
Brand Zeitgeist reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy.  The zeitgeist is an abstract concept of what’s currently top-of-mind in the public’s collective consciousness. The concept of...
arthur-m-phillips's picture
Jan.06.2009
Julian Donahue is in love with his iPod. Each song that shuffles through "this greatest of all human inventions" triggers a memory—there are songs for the girls from when he was single; there’s the one for the day he met his wife-to-be, and another for the day his son was born. But when...
chip-kidd's picture
Nov.26.2008
From graphic designer Chip Kidd comes a brilliant new novel about advertising, electro-shock torture, potato chips, murder, powdered milk, suicide, shoes with buckles, crippling despair, and giant dogs. And the Holocaust. Fresh out of college in the summer of 1961, Happy lands his first job as a...
dave-lakhani's picture
Jul.31.2008
You may have learned how to sell but you probably never learned how to persuade. In Persuasion, Lakhani teaches you the scientific principles of applied persuasion that will allow you to be more effective in all your persuasive endeavors. Learn exactly how people make decisions and how you can...
rohit-bhargava's picture
Jun.15.2008
Personality Not Included is a fun new book about the secret to making your organization more authentic, whether you are the boss, an employee, a small business or an entrepreneur.  It has over 100 examples in a readable style, a useful how-to section, and 78% more chickens than your average...
douglas-r-keister's picture
Jan.11.2008
Vintage and modern-day photographs and advertisements add depth to Silver Palaces: America's Streamlined Trailers, a must-have book for this fall. It is historically significant for those who suffer from wanderlust, some fulfilled by owning and traveling with a "silver palace," or perhaps...
norman-mailer's picture
Dec.27.2007
An essential guide to the life and work of one of America’s most controversial writers, Advertisements for Myself is a comprehensive collection of the best of Norman Mailer’s essays, stories, interviews and journalism from the 1940s and 1950s, linked by anarchic and riotous autobiographical...