Southridge was a typical early 1970s shopping experience: one of the new mega malls with dozens of stores on two levels and thousands of parking spaces surrounding the massive enclosed structure. One of hundreds that were popping up in Edge Cities all over the country. An advance scout in the homogenization of America. Southridge was just like them -- only bigger. When it was developed in 1970 by soon-to-be U.S. Sen. Herbert Kohl, it was the biggest mall in Wisconsin. Still is. And it featured the same exact stores as all the others.
Read the rest of my "Working Stiff" article at AOL Jobs.
Thanks as usual to Gina Misiroglu of Red Room for putting me in touch with the AOL people. It's just one of the great ways she's bringing traffic to Red Room and getting attention for Red Room's authors.