Youth is not wasted on the young.
At least, some of them are fully exploiting their wrinkle free skin and knock knee cuteness. Or, more likely, they have hella good stage mothers.
Almost a year ago, I wrote a blog for OregonLive, the web site of The Oregonian newspaper. I was a staff writer at the daily newspaper with a specialty in fashion so I was pretty excited to read a fashion blog by a supposedly 11-year-old girl.
She was good. Suspiciously good.
The blog item I wrote back then follows.
Anyway, now this kid Tavi is getting a lot more attention. She sat front row at the fashion shows of Marc Jacobs and Rodarte -- some of the hottest tickets around -- just a few seats from Anna Wintour. And, it was noted by one journalist, there were more bloggers and fewer regional press present because newspapers can no longer afford to send press to fashion shows.
What they failed to mention is that almost all bloggers pay their own way. They are just so thrilled to be in attendance with Anna Wintour and the likes that they are willing to do it for free while most regional press will not pay their own way if the paper won't.
I'm not jealous of a kid. Well, maybe. But I'm more jealous of her stellar marketing people.
February 17, 2009, 11:17AMKathy Willens/APA peek at the future -- Rodarte fall 2009 collection
Here's proof that the Internet is still the wild frontier:
The other day a young someone sent me a link for the coolest fashion blog ever. I had to agree that it was pretty remarkable. The author was an 11-year-old girl who posted artsy images of herself dressed in the kookiest clothes, like skirts worn as capes, vintage hats, hipster frocks and altogether the kind of thing that would guarantee a kid got pummeled to a bloody pulp on the playground.
Plus, she wrote things such as "I am this, I am that." "I am not cute," all the while, looking adorable. Struck me as a little too "Juno." You know that movie about the pregnant teenager who couldn't open her mouth without saying something funny and/or profound and/or wickedly witty? It's fun. But it's not pretending to be a documentary.
Anyway, this insanely sophisticated preteen blogger also happened to drop the name of fashion label called Rodarte. The line is creative, imaginative and full of aiming-to-break-ground garments. I cannot imagine a child in the universe who would know the label unless she was 1) the offspring of said designers 2) a fashion child prodigy or 3) a stealth marketing gimmick.
So I e-mailed to say I wanted to write a story in the newspaper about the blog but needed to know the truth of who was behind it, an actual kid or a clever guerrilla marketer. Cool either way. Those cowboys of advertising are intriguing in their own right and worthy of a story. I just needed to know.
I received a rather unchildlike e-mail response neither confirming or denying anything, asking me not to write about the blog.
So I didn't.
Just a reminder to maintain a healthy dose of skepticism and watch for stealth product placement and hidden messages in everything you read.
Except what I write.
I'm sure you can SENse Deception imMEdiately and MONitor evErYthing.