For aspiring and professional talk show hosts or broadcasters, or anyone who has ever gone on radio or TV to promote your work or engage in public speaking, Creating Powerful Radio will help you become a more authentic and powerful storyteller, speaker and communicator to more powerfully engage audiences!
"This book is to radio as the "JOY OF COOKING" is for those who cook!" "Creating Powerful Radio is the best book you’ll read about effective communication no matter what business you are in." - Erin Davis, Air Personality
"This is the book I wish someone had given me..."
-David G. Hall
VP/Programming CBS Radio
KNX NewsRadio/ Los Angeles
"Filled with the essential tricks of the trade that take an entire career to learn."
1010 WINS/ New York
"My copy keeps getting stolen off my desk."
- Cathy Hughes
CEO Radio One
"Now I've got the help I need to find and develop hit talent."
Vice President of Programming
For broadcasters and aspiring broadcasters:
* GROW AUDIENCES -- Increase your ratings! Work with LifeStage Demographics: Know your audience and how they listen. www.lifestagedemographics.com
* PROGRAMMING - Topics. Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
* NEWS - Write & deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to
manage high ego talent and motivate your staff to do their best.
* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.
* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials.
* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.