Valerie Geller's Biography

Author, broadcaster, talent coach, instructor, and consultant Valerie Geller works with on air personalities for news, talk and information radio and television (both public and commercial) throughout the world. A former news director (K101 in San Francisco), program director (WABC- New York) and executive producer (KFI in Los Angeles), Geller served as an elected member of the Associated Press broadcast board of directors. Currently working with more than 500 TV and radio stations throughout the world, (including the BBC in England, the Australian Broadcasting Corporation in Australia, CBS Radio, NPR and Univision TV and Radio in the USA, among many others) Geller helps coach, teaching broadcasters to use their creativity, writing skills and imagination, to achieve the three goals of Creating Powerful Radio and TV:

1. Tell the truth

2. Make it Matter

3. Never be boring

Geller is the author of three books, Creating Powerful Radio - A Communicator's Handbook for News, Talk, Information & Personality (1994 M Street Publications), The Powerful Radio Workbook- The Prep, Performance & Post Production Planning (M Street Publications 2000) and Creating Powerful Radio - Getting, Keeping & Growing Audiences (Elsevier/Focal Press 2007)

The author of hundreds of articles and pieces on creativity and spoken word, in addition to her consulting work, Geller lectures and presents Creating Powerful Radio & TV seminars throughout the world.

Geller says, "Reading GREAT writing, that showcases powerful storytelling and imagination is essential. The work I do involves TRUE stories, in the news and talk world of broadcasting... but reading fiction stokes the imagination and allows broadcasters to open their minds to possibilities and stimulates new approaches to the news and events of the day.