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Tim Hewtson le Roux's Blog

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Dec.30.2011
'Mrs Jones' - racing up the paid Kindle charts after a KDP Select free e-book promo
  As you may know, Kindle have come up with KDP Select whereby they demand 3 months exclusivity in return for allowing you to run a promotion of a free e-book for 5 days and getting a share of a $500,000 pot when your book is borrowed by Premium Kindle customers who pay a fixed annual fee then...
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Dec.27.2011
Duende by Lizzie Eldridge
  For some time now I have been announcing portentously my belief that art is a communication between man and God. Actually, I haven't really had much of an idea as to what I meant by that, but it was one of those stake-in-the-ground statements; it sounded sort of right to me and the details...
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Dec.26.2011
When we started publishing in March 2010, we believed that the way to sell books was to build a lot of background awareness through blogging, word-of-mouth etc. - the classic book marketing model. All evidence since then is that this is not how you sell books, unless you have a huge budget. Which...
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Nov.12.2011
About a boy or about women?
  As we all know, fairies (or faeries) were very much sought after in the 19th century. Sir Arthur Conan Doyle famously looked for fairies at the bottom of his and everyone else's garden, and there was a whole bunch of early photographers who claimed to have captured them on daguerreotypes in...
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Nov.12.2011
  As we all know, fairies (or faeries) were very much sought after in the 19th century. Sir Arthur Conan Doyle famously looked for fairies at the bottom of his and everyone else's garden, and there was a whole bunch of early photographers who claimed to have captured them on daguerreotypes in...
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Nov.08.2011
Just as our sales via Smashwords (primarily via B&N) have increased by 500% and even our paperback sales are up slightly, the Kindle side of the business has crashed - virtually disappeared. What is going on? One thing I have learnt over the last 18 months is that when big things happen on...
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Nov.05.2011
Empty Chairs by Stacey Danson
How often have you seen people go up to a baby in the street and say to its young mother, “That baby should never have been born’, or worse, “That baby should be put down’, or even, ‘That baby is incredibly ugly‘. Maybe these things were said with a racial slant years ago, maybe they were said to...
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Nov.05.2011
Well, I sit on most sides of the literary table - I am an author, a publisher, an editor, an online journalist, a writers' community leader and increasingly an author incubator as authors willingly move on from our small publishing company to bigger and better things. Small? Yes, as author Andy...
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