In a book I recently finished, the author said that fads, trends and even the Ya-Ya bestselling phenomenon can be analyzed AND duplicated. One secret? 7 degrees of separation. Find that one connection, that one expert or trendsetter that can do what you can't. Get people to read your book.
There's a fun website for the 7 degrees of Kevin Bacon. It links almost any Hollywood actor to Kevin Bacon through up to seven movies, but often only two or three. Yet I am searching in vain for the site (paying or free) to give me the Kevin Bacon of the publishing world. Who is it? Is it you?
One experiment cited in the book was a letter sent to Boston via connectors (people who knew a lot of different people and thus had a variety of spheres of influence). When the letter was given to different people to get to Boston via people they knew and then so on, many letters ended up going through a super connector, the Kevin Bacon of mail delivery.
Now I want to find the Kevin Bacons of Publishing. The super bandz of reviewers, readers and experts that make a book a best seller. So I'm sending out bookmarks of my upcoming book and some silly bandz to the most influential or connected people I know with the request to send these up the "food chain" to their Kevin Bacons and so on.
Why not? If it works, not only will my book be a bestseller but I'll prove whether the book I just read should be one too. Stay tuned. If you get one of those so called "silly" bandz though, wear with pride. You have more connections and power than you realize. And please, help me bring home the bacon--I don't want you to make me famous, just help me make a living.
Causes Teryl Cartwright Supports
United Methodist Committee on Relief, American Red Cross, Heifer Project, American Cancer Society, Doctors without Borders