Today is my "free" day, so I'm sending more press releases to media sources at local places I served in the military, or grew up. One thing about having a military family, and even with the Space industry, we moved a lot. Which gives me a lot of places to contact. Any response yet?
You never know when the story will go out as is and no one will even contact you about it! :) My son's former roommate at Baylor U told him he saw his mom listed in the news concerning my book. Uhm, which news source? My son didn't know. LOL. But, hey, the word IS getting out.Somehow. Somewhere. And everywhere it goes, my name and book get more notice. Maybe a sale or two? Maybe somebody else will pick up the news story? Never know.
My manager at the library sent the notice of Heart of the Wolf's being picked up by PW's BEST BOOKS OF THE YEAR to all of the library staff in Waco. So maybe someone there passed the news along to the City of Waco since we're employees of the city. Or maybe one of the local book stores mentioned it since they're carrying the autographed books and I emailed him the information.
The word can spread in ways you never dream of and did with my Wilde & Woolly Bears. I sent a news story to Texas Monthly. They posted one of my bears in the magazine. Okay, okay, so it was featured in their special the Bum Steer Award...and sales skyrocketed. They had all kinds of people contacting the magazine to locate the bears. When I got back from a trip, I had tons of orders requests to fill. My bears have won awards all over the place and before this were featured in Teddy Bear Review Magazine and the MacNeill Galley. After that, Texas Co-op Monthly contacted me for an article and I heard from the Dallas newspaper also. Plus, somehow the word spread to other states. And I began getting orders for the bear for stores all across the country.
It's kind of like blogs. You have no idea if anyone's reading them, unless someone comments. It's like with teaching. Especially online. If I hear from my students, I know if I'm off base or hitting the nail on the head.
I noticed how the Oregon posting I made has had 12 views already. Not many people look at the site. But that's 12 more people that know about my book than before. The editors in Florida still haven't made up their mind whether to allow my posting or not, but that's two more who checked out my website!
I really need to work on student lessons and pick up shrubs and plant them, but whenever you have a breaking story, new release, it's paramount that you get the word out to the most sources you can early on. So, for the first time ever, I emailed a local radio station. I'll contact a couple of others on Monday since they don't take emails.
*sigh* I am an introvert. A lot of writers are. The idea of going on TV or radio is daunting. I'm hoping the radio personalities will talk me up without my having to say a word! have presented talks to book clubs and groups, and narrated retirement ceremonies while in the Army...but no matter how much I do them, I'm not in my element. No one notices, thankfully! But I have to push myself to do that which is not in my comfort zone.
But afterwards, I'm always glad I did. :) And that's part of a marketing strategy. Every year go one step beyond, try some new marketing strategy, get your feet wet, maybe you'll discover a really successful ploy that you have been reluctant to give a try. :) For the first time ever, I'll be presenting a workshop at a conference in Shreveport for the romance conference there next year. I'm really excited about it, but also the closer the day comes, the more...worried I'll be. But I've noticed the authors who speak are thought of as somebodys. And I want to be somebody too. :) So this time, I'll teach, instead of sitting with the silent majority! :)
When you send out notices, just think of it like rejections with agents and editors. Some will be a rejection, or no response from media sources, no problem. We're used to rejection or no responses. Just keep trying! :) And you never know where one positive response might lead.
Here is a blog about how to be a sales superstar. Sorry, guys. It mentions women, but anyone will find the article useful. :)
Hope everyone has a lovely Sunday! I'm off to finish up lessons, and get ready to go to town to pick up plants. :(
And if I can get up the nerve, I'll contact the tv station next week and see what they have to say. Maybe they'll talk up my book and just hold up a copy of it! :)
Have you ever left your comfort zone to promote your work?
Heart of the Wolf, Don't Cry Wolf, Winning the Highlander's Heart, The Vampire...In My Dreams