In addition to its line of coming out cards, Hallmark will be introducing same-sex marriage cards, featuring two tuxedos, overlapping hearts, or intertwined flowers with neutral messages that don’t mention wedding or marriage, making them appropriate for a commitment ceremony as well. “Two hearts. One promise,” one says.
“It’s our goal to be as relevant as possible to as many people as we can,” a company spokesman said. Hallmark has diversified and now offers cards for interracial and inter-religious marriages as well as blended families, difficulty getting pregnant, or going through rehab.
With specificity increasing, look for cards that say:
Call it global warming, I’m hot for you.
Age is a state of mind. Happy fifteenth birthday to an adorable gold medal gymnast.
Thinking of you from across the miles in war-torn Iraq.
Congratulations on not losing your house.
You’re the kind of friend I can turn to when I need a kidney.
Seasons greetings from our asbestos-laden FEMA trailer to yours.
It’s not you, it’s down-sizing.
Wishing you a speedy recovery, especially since you have no health insurance.
There’s nothing more special than a new baby, no matter who the father may be.
Hey, it’s just a student loan you have to pay off, not the national debt.
Your son, the martyr, will always be remembered.