What book are you currently reading? Have you stopped to wonder about what moved you to read this book? Was it the cover? Did a friend tell you about the book or did you see the author on a television show? What promotion grabbed your attention, convincing you to buy a book? For those of us who read our books on e-readers like the Kindle Fire, does a book cover really catch our attention anymore?

Do you typically read fiction or non-fiction? Do you tend to focus on one or two favorite authors or do you jump around testing out new and old authors on a variety of subjects? So many questions all leading up to one big one...what motivates you to buy a specific book?

Personally, I tend to have a variety of factors that come into play when I'm choosing my next book to read. I like to read a wide variety of authors and topics and I jump back and forth between fiction and non-fiction. As a reader and a writer, I think that all books are enjoyable- all books that are well written that is! I like to learn something from a book- about a person's life, about a specific organization or group, about a movement, about someone's odd dream that they turned into a sci-fi book....I love to learn and I love to know what other people think about, dream about and what they are capable of producing. It has always amazed me that no two people will ever sit down and write the same two stories in the exact same way. I find this beyond interesting- do you?

So what makes a good book campaign? What makes us choose a certain book? I think the answer is different for every reader out there. We are all unique, we all have different interests and likes/dislikes... I believe when we choose a book, it depends on our current mood, our environment (what is currently inspiring us) and I also think it is always helpful to witness an author interview on television, the radio or webcast. Hearing the author speak in person always makes you feel more connected to the author and most likely to the message that they/their book may be trying to send. Book covers? I think it's a great idea to have an interesting book cover but I don't know that covers are helping sell more books these days. With all of the e-readers and other technology devices- is a cover still as important as it used to be? I think getting a buzz out about the book- through many avenues of media is the best way to sell great books these days. What are your thoughts? What do you think is the number one reason you bought your last book?