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Words of Wisdom from Two Industry Specialists...in a Nutshell

The publishing industry can seem difficult to navigate for the modern author, especially now with the introduction of digital publishing, electronic readers, and a seemingly infinite number of web-based outlets for advertising, branding, and so on...

...How does one make sense of it all? Two publishing industry specialists are prepared to help you along this great and arduous journey to better distribution, more effective networking, and the establishment of a more complete understanding of what you want to accomplish as an author. The book that will be your guide is called Book Marketing, Book Trailers, and Author Etiquette in a Nutshell by Sheila Clover English and Barbara Vey. From start to finish it provides you, the writer (whether aspiring or established), with helpful hints and direct instruction for improving your web presence and responding accordingly to your fan-base of readers. In addition, the book gives insight into the development of a concept called the book trailer (I am almost certain that you have at least heard about these already), a form of web-based video advertising that gives you marketing leverage and provides your readers with a visually compelling way to learn about your book. Who would be better to give you the history behind book trailers than the person responsible for the idea, Sheila Clover English? In particular chapters, you also find firsthand accounts from authors about their experiences in a number of relevant (and sometimes awkward) circumstances.

If you are unsure about what to do with that bundle of pages that needs to find its way into readers' hands, then consult Book Marketing, Book Trailers, and Author Etiquette in a Nutshell. The book comes highly recommended for any writer who needs help getting to know the world of publishing in all of its glorious complexity, and it would seem particularly beneficial for those who are very new to the industry or have yet to actually publish material. You will learn from this book.

Sheila Clover English is the founder and CEO of Circle of Seven Productions, a marketing specialist for authors and publishers, as well as the company that pioneered the book trailer industry. She is also a published author herself and winner of numerous accolades throughout the industry. Barbara Vey writes the blog Beyond Her Book for Publisher's Weekly and is also the recipient of the 2012 RWA Vivian Stephens Industry Award. These are two very talented women who wish to share their incredible knowledge of the industry with you. Look for Book Marketing, Book Trailers, and Author Etiquette in a Nutshell, which is available now from major booksellers. For more information about the authors, look to the following websites: http://sheilaenglish.com/ and http://blogs.publishersweekly.com/blogs/beyondherbook/.

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The pre digital publishing world was less receptive to authors attempting to break through the close knit band of agents-commissioning editors-publishers than the present situation.

The present one at least provides ready and cuts through the thick fog not for a lack of talent but a lack of reception from those considered guardians of the publishing gate.

The present digital world also minimises the risks of authors being cheated by vanity presses and bogus agencies.

A book does not necessarily require visuals to drive people to read. After all the flash, smoke and mirrors, readers still have to read. There are no fancy graphics or slick productions to help them in that educated act of self control. I never bought a book because of slick video advertising or because the author was on a broadcasted video. I bought a book because the contents gave rise to interest.