The Horror of Online Listing Errors and Why You May be Losing Sales
I recently visited Barnes & Noble and Borders on line to do a check on my titles listed with them. I like to see if there are any new comments or criticisms that may be put there by fans or disgruntled readers.
I didn't see anything to merit any concern from anyone, but I flipped out when I saw the way the listing had been put on their sites. I have since admonished those in charge and matters have been corrected, but I would certainly suggest that you do a quick scan of your titles on as many sites as you can find that may have your books listed.
My book, The Lady of the Rings – Musashi's Book of Five Rings Interpreted for Women, which is the correct title lists for $12.95. The ISBN is 978-1-935340-51-5, and my name is Stephen F. Kaufman.
For some ungodly reason they had listed the price of the book as $30.95. They also had the title spelled incorrectly and had totally fubarred the sub-title: Musashui_cd, whatever that was supposed to mean.
I contacted both B&N and Borders, and after three attempts on my part, they finally got it right. The point I am making here is that you have to be completely aware of what is happening with your work. You cannot assume that because you have followed the rules, the people in position of data entry are paying attention to their jobs. Apparently, there is no quality control or spell checking going on either.
I would heartily suggest that you check your listings and satisfy your own curiosity as to why or why not you are getting the sales you justly deserve for your efforts, promotion, and distribution notwithstanding.
If any of you have had this situation arise on your behalf, or anything like it, comment about it.
Caveat, Scriptore, caveat!