Sam Horn's Writings
Dullness will not sell your product; neither will irrelevant brilliance." - Bill Bernbach Every year, Advertising Week selects the top advertising slogans. Of the tens of thousands of commercials we see and hear every year, these are the relevant, brilliant, sticky ones we can repeat word for word. Notice how the winning slogans below all have a verbal...
Sam Horn is the 15-time Emcee (and former Executive Director) of the world-renowned Maui Writers Conference. She coordinates their annual Business/Self Help retreat and cruise. She is also the author of: * Tongue Fu! (St. Martins Press) John Gray says it's a...