Red Room's requested blog for most innovative book promotion brings to mind Frances Keenan, author of Elvis, You're Unforgettable. This lady's dedicated attention to detail and the way she created demand for her book was awesome.
The scene: Elvis groupie at the height of his fame. Twenty years later, as a middle-aged, but still very attractive red-haired housewife, faded memories became the nucleus of a book: How her mission to follow Elvis from venue to venue resulted in a most titillating one-on-one meeting with the star. Reminds me a little of the Susan Sarandon/Goldie Hahn movie where they reminisced about their groupie days (I can't recall the name right now...too lazy to look it up, maybe later).
Elvis, You're Unforgettable was published in the 1990's. As a newbie author, Frances knew she needed a dramatic way to gain attention. Although the book was highlighted at book exhibits and signings, she felt she wanted a more innovative approach. Frances and her husband decided that a Winnebago would get the attention she craved (and deserved). Her bus high-tailed it through the U.S. and Canada and wherever she traveled and promoted her story there were rave reviews. Numerous calls came in to me from an assorted collection of radio hosts and other news media who requested air time and interviews with the author. I was amazed at what this little lady had accomplished.
As I think back on how things progressed, the more convinced I am that the memories Frances recalled became even more vivid to suit a particular audience. She was a real showman who knew the whys and wherefores of self promotion. When all is said and done, that's what book sales are all about. Not easy...
Oh, I forgot to say that I published the book.