I finally have managed to launch publication of The Man Clothed in Linen on Amazon and Barnes and Noble...but it's been a struggle, and I have a lot more to do.
Here are some of my experiences: I tried Scrivener as a means of formatting my Word document as an ebook. It was way too complicated. The technical manual is 300+ pages! Then I bought Storyist. It's simpler, but it crunched my cover. So I went to a fellow named Michael Campbell at MC Writing Services and received great service, some free corrections, and files containing The Man Clothed in Linen in Kindle and ePub formats.
I then placed the novel on Amazon without much trouble. Barnes and Noble was more difficult; I'm still not sure how I did it, but I did. Then I went to an aggregator (I think) called Smashwords, which accepts Word documents but not professionally formatted files. So that didn't work. Next, I went to Apple's iBooks portal. I have submitted a proposal which must be approved. Okay. We'll see if I receive the email they promise for the next step.
I've been fiddling with a Google AdSense campaign, achieving very few click-throughs (which is when a little ad is clicked and takes the reader to the Amazon site.) I think I'll have to pay a lot more than I've so far authorized just to develop an early readership, some buzz, etc.
I also read "This Little Piggy Went to Market" by Rob Loughran in his Red Room blog, offering great advice on getting reviews. I have a list of 25 blogspot reviewers who might be good folks for me to approach. Then I'll be writing to friends and relatives. My general thought remains this: If I can master the art of marketing my writing via Kindle, Nook, etc., I will be able to reach a wider audience than I have so far and cut out many annoying, costly middlemen. I do think we're in the midst of a revolution in how books are produced and distributed and read, but the technical/business education of a literary writer is challenging; it's hard work; everyone seems to have a different system or nomenclature; often you have complex forms kicked back at you for no apparent reason and you have to do them over and over, and then voila! they work. I'll keep posting notes on my experiences with The Man Clothed in Linen, and of course, I hope you'll take a look at it on the Amazon Kindle or Barnes and Noble Nook sites. It's all politics and religion, exactly what you're told not to mix, which is exactly why I wrote it.
Causes Robert Earle Supports
World Wildlife Fund