Last night the National Center for Science Education, the premier defender of good science teaching in the nation's schools, spotlighted Darwin's Universe: Evolution from A to Z, on their websiteand recommended the book to their Twitter and Friends lists. Fifteen pages of the book—complete with illustrations—can be downloaded free from their site.
I have spent many years creating my original, humorous, authoritative, quirkily illustrated encyclopedia of natural history, which was published last year by the University of California Press. I had hoped that my magnum opus would quickly find its intended audience, but the critter turned out to be shy and retiring. Like some rare, undiscovered species, it was noticed by only a very few people, and seemed to be hiding from those who most wanted to find it. But I've just learned, to my delight, that it takes only a few perspicacious individuals to really make a difference.
Here's the amazing result of their posting. The baseline: as of last night, the position of Darwin's Universe on Amazon.com was #638,121.
By 10:30 this morning, after appearing on the NCSE website, the sales ranking went from #638,121 to #42,527 --- and now, at 11:02 AM, it has climbed again, to #25,850.
By Amazon's measure, such a huge overnight jump in sales volume qualifies a ranking increase of MORE THAN HALF A MILLION! And it is now listed as #5 in history books and #62 in History of Science.
Thank you Robert Luhn, Glenn Branch, and Genie Scott, at the National Center for Science Education, for your rescue and recognition of Darwin's Universe: Evolution from A to Z. You are all assured a place in Darwin Heaven.