Your Book Has Been Published, Now What?
Just when you thought your job was finished, it’s starting all over again. Whether a traditional publisher has published your book or you are a self-published author, every new and seasoned author must take the lead in their book campaign, donning the hats of a publicist, marketer, event coordinator and advertising manager.
Based on PJ’s book, 101 Author Tips: Creating A Successful Book Campaign, participants will gain a broad insight into all facets of what makes a successful book campaign and have a direction for their own book’s success. You will learn how to write a press release, pitch the media, market your book traditionally/online, speak effectively, schedule appearances, and promote your book through the appropriate channels.