I have an M.B.A. from The Wharton School and I conducted a marketing campaign to be accepted to the program back in the late 70s. Thus I should have realized that I needed to start my book marketing campaign BEFORE my book was published and not when it was published. Growing a book fan audience takes time -- it doesn't happen overnight!
I've spent the last 15 months playing catch up when I could have been much farther ahead on my book marketing campaign. In fact, I've devoted almost every waking moment for these 15 months into learning blogging, effective social media strategies, posting videos to YouTube, doing article marketing, changing from the book site done by a web developer to a book site done by my own company, and more.
I created a book marketing solution I wish I'd had in the months before my book was published:
I've spent so much time learning what I wish I had known before my book was out that Yael K. Miller (an aspiring author) and I have just launched the monthly program http://www.WeTeachWebMarketing.com to help book authors with the knowledge I wish I'd had (and acted on) months before MRS. LIEUTENANT was published.
My words of wisdom for all aspiring book authors (or book authors looking to expand their book marketing campaign):
Learn as much as you can about the different Internet marketing strategies and then start with the ones you find most comfortable. Once you get good at those strategies, expand your book marketing repetoire.
You can find lots of helpful advice from my book marketing articles at http://budurl.com/bookmarketarticles and also advice from my National Internet Business Examiner gig at http://www.InternetBizBlogger.com -- because BOOK MARKETING IS A BUSINESS and should be done as such.
If you write fiction, check out the free blogging chapter from author Carolyn Howard-Johnson and I at http://www.FictionMarketing.com -- marketing fiction can be as effective as marketing nonfiction.
And for another idea for online book marketing:
Check out the brief video at www.MrsLieutenant.com that explains why the novel is excellent for book clubs to discuss -- http://www.mrslieutenant.com/book-discussion-questions/