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Twitter Participant Brian O'Connell Made My Day

I saw in my @Connect stream on Twitter that Brian O’Connell (@Brian_OConnell) had tweeted:

@ZimblerMiller Just finished Lt. Cmdr. Mollie Sanders. A very good read.

I replied:

@Brian_OConnell Brian, thx so much for tweeting that you enjoyed LT. COMMANDER MOLLIE SANDERS! www.molliesanders.com

Then Brian replied:

@ZimblerMiller I have almost 400 books on my Kindle app and your book was the first novel that I couldn’t put down. Watch out, Tom Clancy!

I finished up with:

@Brian_OConnell Wow, Brian! You really made my day, and my day definitely needed being “made.” Thanks so much again.

Why have I chosen to write a blog post about this exchange on Twitter?

Because this exchange showcases the power of Twitter to make connections with people whom you otherwise are unlikely to connect with.

Until this exchange I was not following Brian. And I don’t even know how he found the ebook technothriller LT. COMMANDER MOLLIE SANDERS or how he then connected with me on Twitter.

I do know that, with the simple act of tweeting his appreciation of the technothriller, he pleased me and possibly got other people interested in reading the ebook.

Social media offers these relationship connection opportunities to everyone who understands the concept of sharing information with others and showing appreciation for what is shared.

On the other hand, at the same time I saw Brian’s tweet I was dealing with inappropriate comments on a discussion thread on the LinkedIn Book Marketing group (www.LinkedInBookMarketing.com) that I founded and manage.

I reminded people of the group rules by adding the group rules in a comment on the thread. Unfortunately, by the time someone in the discussion had alerted me to the problems with this discussion, things had gone beyond the unkind and into the realm of cruelty. And I’m not sure reminding people of the rules will have any effect on toning down the rhetoric.

This is the negative side of social media just as tweeting compliments is the positive side of social media.

Remember the words of Charles Dickens in his opening of A TALE OF TWO CITIES: “It was the best of times, it was the worst of times.”

That’s the world of social media opportunities today. And if you want to learn more about social media, see the Miller Mosaic blog at www.MillerMosaicSocialMediaMarketing.com

© 2012 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from the Wharton School and is the co-founder of the online marketing company Miller Mosaic LLC, which now is WBENC certified.