Do you know what "interstitials" are? How about "roadmaps to advanced functionality"? Have you ever stumbled over "immensely scalable hyperlocal publishing dashboards" that, if you don't scale them properly and "create an engaging experience" through "feed curation", you'll drown in "special sauce" or be incinerated in a "bake-off" and crushed by a "re-seller distribution deal" run by "white shoe/black hat", "deep dive" "crawling technology?"
Nope. Me, neither. I'm not 100 percent sure what those things mean. But there's a whole new lexicon of puzzling buzz words and phrases that are determining, when used by or around types like Steve Jobs or Mark Zuckerberg or Sergei Brin, how we live and what our future might look like.
People in ergonomic chairs, or sitting on soft couches are "putting some skins on" and "migrating your sites" in ways you can't imagine, firing this alien language at each other across conference tables and in brick-walled offices every day from here to Austin to New York, like bullets in a Guy Ritchie gangster movie.
Is it just me? Bronstein Beat will hit the road and ask people hovering around technology toy stores and other open-source, geo-coded, SEO-enabled locations, if they know what these things mean. With any luck we'll avoid a soft launch or a hard stop and not be imprisoned in a niche subdomain.
What digi-words have you come across that you don't quite get? (We'll call it the Beta vocabulary). Attach yours in the comments and we'll include them in our Flip video, with appropriate credit.
Causes Phil Bronstein Supports
Good Ones; anything involving the possibility of redemption.