Penny Sansevieri's Writings
Over the years, I've had numerous conversations with authors who totally dislike the Amazon model of selling books. Mostly this refers to the percentage that Amazon takes in order to list and sell a book. With all the scuttlebutt around Amazon these days, this conversation has gotten even stronger. A lot of marketing and publicity experts have been encouraging...
I started Author Marketing Experts, Inc because I’m an author and I wanted to give authors a company that understood them, knew the publishing industry and knew what they wanted. When I promoted my first book, The Cliffhanger, I had no idea what to expect. OK, I confess, I had already cast the movie version of the book and practiced my Academy Awards acceptance speech in front of the mirror a time or two but realistically, I was just along for the ride and what a journey it turned out to be. That’s one of the things that I try and teach authors “Enjoy the ride” – it’s easy to get caught up in the expectation of something greater and while we should all dream big, enjoying where you’re at will make the journey a better one. Also, be persistent. I teach that all the time. The first person who must fall in love with your book is you. I mean if you don’t love your book, who will?”
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of...