where the writers are
Feeling stressed about the writing or promoting process? Read this book!

Networking is the single most important activity for authors, especially new authors.  It does not matter with whom you network; reach out to everyone.  I call it "going viral"  The goal is to get your name and book out there to as many people as possible--spread it around like a virus. 

You can begin with the easy route.  Tell all of your family, friends, coworkers, and associates about your book, and ask them to spread the word.

Join social networking sites like My Space, Facebook, Twitter, and VOX.  

Network with local media and make contacts in your community that can help to spread the word.  Be creative about this; here's just one example--if you write a cookbook, contact local restaurants and ask them to sample one of your recipes on a certain night, advertise the event,  and be there for a book signing.  Remember what your genre is and use that to your advantage to capture the audience that is your target market.

Approach this endeavor from a selfless perspective.  It's not about you--it's about the consumer and how they can benefit from your work.  Always remember to tune into WIIFM (what's in it for me).

There are so many books out there--what sets yours apart and makes me want to read it?