If you take a look at the Red Room home page you'll notice that most of the authors featured there are very well known. The majority of us fit into another category, the lesser known. Regardless of the category or box we fit into, it is important to remember that it is vital that we promote ourselves as much as we do our books.
Readers want to know who we are, where we come from, what makes us write, what makes us an authority on a subject, what we do, what we look like, how well known we are, and more.
Very few authors can get away with not making public appearances--usually those who consistantly pump out books in a specific genre--Nora Roberts is a good example-she does not make public appearances.
There are numerous ways to promote yourself. Think hard about this and be creative. What is your topic? Who are you? My first published work is a non-fiction, self-help book on stress and anxiety. To help promote my book, myself, and help others with stress and anxiety I have taken several steps. First, I marketed myself in my local community through local television, newspaper, and book stores. I began a support group, and am conducting seminars and workshops on managing stress and anxiety. I sent a mailing out to all mental health workers in my community, and will do so again, soon. I am making connections with alternative and holistic health care practitioners and educators.
What is your genre? Is it poetry? Hold a poetry reading at a local bookstore. Is it mystery? Hold a mystery dinner at a historic inn. Is it fiction? Hold a creative writing workshop. Is it history? Give a lecture at the local library. Whatever you do, put youself out there. Have fun doing it and make it fun and beneficial for participants.
Remember--even McDonald's advertises every day.
Causes Peg Crompton Supports
lyme disease research