where the writers are
Anti-Smoking But Pro-Smoker

"$54 million national media campaign [by CDC] to get smokers to quit and prevent anyone else, especially children, from starting... The campaign, called "Tips From Former Smokers," is intended to educate Americans about the dangers of smoking through the stories and graphic pictures of ex-smokers who have suffered severe health consequences of tobacco use."   This is from a CNN article entitled "CDC Unveils Graphic Adds to Combat Smoking" (my italics, read more)

Opinion: as a clinician I am anti-smoking but pro-smoker; in my experience, scare tactics are combative, by definition, and, thus, psychologically toxic and misguided.