There are seven reasons why manuscripts are typically rejected by publishers. The first of these is The Hookless Beginning.
1) All writings have a beginning, middle and end. Each of these has a job to do. The job of your beginning is to hook your readers (and that includes editors, who are your first readers!) This is done by setting the tone, creating the scene and enticing readers with a promise of what you're work will deliver. You have only a few paragraphs to do this. You have to grab readers' attention fast, before they have a chance to lose interest and reach for the remote control.
There are several ways to grab them. They all boil down to starting with something intriguing. It can be an event, a setting, an image, an insight, a character, or even an unusual writing style.
If you'd like to know more about this and the other six reasons, check out my website: www.acappela.com