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Pam Lontos's Writings

Article
PR LOGOsmall.jpg
Oct.05.2009
PRPR.net
You already know that the media is the best avenue for promoting your business, because it adds credibility to your message, positions you as the expert, and best of all…it’s free. So you’ve done a few interviews and gotten quoted in a few articles, but those just left you hungry for more. Now, how do you expand on the contacts you’ve already made? The key to...
Article
PR LOGOsmall.jpg
Oct.05.2009
PRPR.net
Every business needs a cost-effective way to keep their name, their products, or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales...
Article
PR LOGOsmall.jpg
Oct.05.2009
PRPR.net
If you want magazines and newspapers to feature you in their pages and TV and radio shows to have you as an expert guest, then you need to send out press releases on a consistent basis. After all, repeated media exposure is what helps you and your book become household names. What exactly is a press release? A press release is a one- to two-page document that...
Article
PR/PR
Oct.05.2009
PRPR.net
Finally! All your press releases and public relations efforts have paid off and you’ve scored an interview with a major magazine. Your hard work is done; now all you have to do is show up for the interview, answer a few questions, and your book will start selling like mad, right? Not so fast. Granted, getting an interview takes great effort. But an interview...