More often than not, the clients who hire me to help them with their book proposals have plenty of passion about their subjects and projects. They may even feel a deep sense of purpose and determination. They really want to finish their books and get them published.
Yet, most of them have not spent enough time--or any time--building an author's platform. Therefore, that section of their proposal remains empty.
This means they haven't promoted themselves or their writing.
Aspiring authors' ability--or rather willingness--to promote themselves and their work can mean the difference between getting a publishing contract or a rejection letter from a publisher or between producing a successful or an unsuccessful self-published book. Great and continuous promotion leads to readers. Readers equate to success.
Most writers offer me the same answer when I ask them why they won't promote themselves or their work: I don't want to do that business stuff; I just want to write.
They want nothing to do with this activity. In fact, some even refuse to take part in "self-promotion" even though it means the difference between successful or unsuccessful publication attempts. They'd rather remain writers rather than authors before they promote themselves and their writing.
I think these writers must have more reasons...maybe they have fears?
So, tell me: Why don't you like to promote yourself? What stops you from building an author's platform?
Please leave your comments here so I can better understand and address the issues you face and help you reach your goals as writers.