These days everyone searches for everything—even experts—on the internet. That means if the media needs a source, an organization needs a speaker, a publisher needs a writer, or a potential customer or client needs to purchase a product or service, they turn to Google, Yahoo, Bing or some other search engine to find the right person for the job. How do they find that person? They put search terms—key words and key word phrases—into the search engine and hit “search.” And, lo and behold, up come pages and pages of search engine results (SERPs). That’s why everyone wants to earn page #1 Google ranking, for instance. You want to come up first when someone searches for terms relevant to what you do.
Relevancy, however, is important, as is searchability or findability. You not only want to show up on that first page, you want your site to be relevant to those search terms or phrases so the searcher actually clicks on your site and not someone else’s.
Why is all of this important to you, an aspiring nonfiction author or published nonfiction author? Because you want to be perceived as an expert in your subject area. (To read the rest of this post, click here.)