where the writers are
Get Ready for Kidzilla

Maybe it's just too much exposure to commercials for Bridezilla, a sort of WWE with smackdowns between maniacal brides and their wedding planners, families, and bridesmaids, but I was horrified to read a press release today from MyKidsRegistry.com, a new "social networking" website that allows children to register for the gifts they want for their birthdays and holidays.

When planning her son's 3rd birthday it went from being a project of joy to a "project", [founder Yvette] Segal began to think of ways to simplify the process. She didn't like telling people exactly what to buy for her son and the idea of people trekking to the nearest toy store and standing in line for something her son may already have in his toy box, was something that Segal wanted to avoid as well.

First, if Segal's son's 3rd birthday party was a "project," it was too big and expensive. No 3 year old needs anything more than some balloons, a couple of games lasting about an hour, and 3-4 other children to sing "Happy Birthday" and help blow out candles. What is truly disturbing here is the way this promotes a "gimmee" culture that turns the entire idea of giving upside down. Instead of teaching children to accept what they are given graciously and that it is the thought that counts, it teaches them to think of their milestones as delivery systems for an endless conveyor belt of goodies.

The press release defensively asserts that

MyKidsRegistry.com is not about an over the top party or a "buy my kids this" mentality, but it is about saving time and money for everyone. Its free membership is designed assist parents in planning and shopping for the perfect party.

Baloney.

The next sentence is (literally) where the money is:

MyKidsRegistry.com is affiliated with birthdayinabox.com, Amazon.com, Kbtoys.com, etoys.com, ebeanstalk.com, Kazootoys.com, littletikes.com, babyuniverse.com, Upromise.com, netflix.com, snapfish.com, giggle.com, uncommongoods.com, MiniBoden.com, and LandofNod.com.