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Audience for Rent: an Antidote to the Empty Room

So, the paperback is out, and it's time for a whole new round of readings, and I'm feeling that familiar anxiety coming on, the pre-event jitters. Don't get me wrong. I'm not plagued by stage fright or worried about standing in front of a crowd with spinach in my teeth (although I'm sure I've done that). I don't fear the audience; I fear the empty room.

When the hardcover first hits the shelves, you can pretty much bank on a good turnout for your first event. Bill it as a "book party," serve food and wine, send an email to everyone you know, and you're guaranteed to fill the seats. But as the events stretch on, the seats begin to look empty.

I bring my son whenever possible. He's three and loud and makes enough noise for ten people. But he's really small, so he's not fooling anyone. Sometimes I'll get lucky and a rowdy book club will show up, or my husband will drag all his co-workers out (I think he bribes them with doughnuts). Sometimes, I'll arrive to find that the bookstore has set up seating for forty, but by the time it's ready to begin, there are only four or five people in the chairs--and one of them is the event coordinator, and one of them is my husband, and one of them is my son, who is eating the vinyl off the chair.

So here's to everyone who's ever faced an empty room. I'm thinking of starting a new business, a sort of escort service for the mid-list writer, only instead of hot dates I'll rent out a reading audience. I'll provide them with book-specific comments (On page 117, I loved what you did with Ramona!) and cash, so they can buy books and therefore make the writer look really appealing to the event manager.

Just wondering...what do YOU do to fill the empty chairs?

Comments
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After a few novels, I can

After a few novels, I can only get my mother as a sure thing.  I do all I can when I have a reading--the email list, the blog, the announcements.  Hopefully, the bookstore will do the same.  But it's a crap shoot.

My favorites are the built in audiences--the reads put on by universities, with more than one reader.  So I can pretend some of the audience is mine.

Good luck!

J

Jessica Barksdale Inclan www.jessicabarksdaleinclan.com

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Hi Jessica. Yes, now if only

Hi Jessica. Yes, now if only my mother lived in San Francisco. She'll be coming through by way of RV in a few months. I should schedule a bunch of events while she's here. I bet she'd get the whole RV park to show up!

Yes, universities and joint readings are great. Of course, the great thing about bookstore events is that they do actually sell books. Even if no one shows up to the reading, they tend to keep your signed books prominently displayed. But the actual night-of can be so embarrassing!

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Empty Rooms Make You Stronger

I guess all of us have to face an empty room sometime. Those are the moments in life that seem to be earmarked for “building character.” I’ve always thought it a shame that it’s not up to us to decide when we have enough character…instead we must soldier on and face that empty room. But I’m sure you’ve found by now that not all the rooms are empty—that’s the part to keep in mind before this next round of readings. Good luck to you Ms. Richmond!

Lauren Sapala, redroom.com   

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Well-said, Lauren. Thanks

Well-said, Lauren. Thanks for the encouragement!

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Great idea!

I love your educated-audience-for-hire idea! It's a grim, grim feeling when there are three in the audience, and one is your husband. (And my worst nightmare, that time at B. Daltons when it was me, my pile of books, and ... me and my pile of books. They hadn't done any PR and neither had I.) Best of wishes for your upcoming reading series. May the seats be full, may the questions be pertinent, and may the books just fly on out of there.

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Thanks, Erika! I once flew

Thanks, Erika! I once flew to my hometown of Mobile, AL (an entire day each way, more expensive than going to Europe) and showed up to my events a Books-a-Million, which didn't know I was coming and didn't have the book! Thank goodness for the independents, and their great newsletters and faithful customers!

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Empty room

I can't imagine what it must feel like to face an empty room like that. As Caroline Leavitt wrote for Red Room a few weeks ago, though, it's possible to turn those lemons into lemonade.

Huntington Sharp, Red Room

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Thanks, Huntington. I'll

Thanks, Huntington. I'll check out Caroline's post.