where the writers are
Re-invented

Ford has done it! They have a all new Escape. They have re-invented the SUV. That's their advertisement's claim. The new Escape SUV has no wheels, no internal combustion engine, and doesn't use oil or gas. It's completely re-invented - oh, wait, no, it does have wheels, an IC and uses oil and gas. Oh, I see, it's been completely re-invented because it has a foot activated power rear gate. 

Wow, something has been completely re-invented here.