If you're just starting to market your book, you'll have to get creative to be successful. Last week was full but fascinating for me, as I explored yet another avenue for book marketing. You know they say, "think globally, act locally," and I'm here to tell you, the homefront is a great place to begin your book marketing efforts. For me it went like this:
- Thursday was another performance with my sometime partner (partnering is a great sales strategy, by the way), The Jewish Singing Cowboy. As you may know if you've been following my meanderings on the page, the Accidental Cowgirl Meets Singing Cowboy tour has been on the road for a couple of months now, bringing entertainment to Sonoma County, California branch libraries. Anyway, we had a gig in Windsor on Thursday, and we sold multiple books and CDs.
- Thursday night, a friend of mine opened her home to friends of hers, and we had a book-signing party. (She wanted to have one for me, she said, because "I have a friend who has written a book, and because I love cows, too.") Even though it was 100 degrees in the shade that day, we still had a double-digit turnout, and I sold autographed books to nearly everyone at the evening event, all of whom were strangers to me. So guess what? I'm selling books, having fun and making new friends. You gotta love that.
- Saturday was a repeat of the Thursday event, and by that time I even had fans in the audience. I was thrilled, and I sold two more books. (This may be commonplace for some of my colleagues, but it never ceases to delight me.)
Who can you partner with to mutual benefit? Who fits your book's subject and enhances your style? Think about it, then go out and ask someone to work with you. It's fun, ensures a larger audience, and makes your job easier. Share the wealth!
About Mary Lynn
Causes Mary Lynn Archibald Supports
Battered Women's Shelter, SPCA, Healdsburg Animal Shelter, Nature Conservancy