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Defying Gravity: The Making of Newton
Amazon.com Amazon.com
Powell's Books Powell's Books

Markos gives an overview of the book:

Defying Gravity: The Making of Newton is an intimate and dramatic account of Apple Computer's race to create a revolutionary new technology, once again drawing on its singular vision. Defying Gravity will explore the process by which an idea is born and translated into a product on which fortunes can be made or lost. Defying Gravity chronicles the technological quest and business adventure story behind Newton. It will show the human side of America's most innovative corporations' risky effort to stay on top in a domain where winners and losers succeed each other with bewildering speed. A classic story of fire and corporate intrigue, where an unprecedented information and communications convergence provides the backdrop as Apple struggles to re-invent itself. They empower project teams within the company, form partnerships with potential overseas...
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Defying Gravity: The Making of Newton is an intimate and dramatic account of Apple Computer's race to create a revolutionary new technology, once again drawing on its singular vision. Defying Gravity will explore the process by which an idea is born and translated into a product on which fortunes can be made or lost. Defying Gravity chronicles the technological quest and business adventure story behind Newton. It will show the human side of America's most innovative corporations' risky effort to stay on top in a domain where winners and losers succeed each other with bewildering speed. A classic story of fire and corporate intrigue, where an unprecedented information and communications convergence provides the backdrop as Apple struggles to re-invent itself. They empower project teams within the company, form partnerships with potential overseas competitors, and design a new model for an American business seeking to compete in a new global economy. Whether Newton succeeds or fails in the marketplace, it is a fascinating case study in late 20th century risk-taking entrepreneurship. What is Newton? Newton is a technology comprised of intelligent handwriting recognition and communications software combined with a powerful RISC processor. The first Newton product is a portable, pen-based, hand-held computing device that goes far beyond the capabilities of a desk-top computer. It allows the user to easily capture, organize and communicate information. Apple calls it a "personal digital assistant," and considers it to be its biggest market opportunity since the introduction of the Macintosh.

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Note from the author coming soon...

About Markos

Markos Kounalakis is President and Publisher of Washington Monthly magazine. He co-anchors the syndicated weekly radio program, “Washington Monthly on the Radio.” Markos is a print and network broadcast journalist and author who covered wars and revolutions,...

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Published Reviews

Jul.15.2008

Washington Monthly writers Kounalakis (Beyond Spin: The Power of Strategic Corporate Journalism) and Laufer (Mission Rejected: U.S. Soldiers Who Say No to Iraq) have selected 48 interviews broadcast on...