Through the riveting story of Silicon Graphics, this book demonstrates how the new corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. This book describes the corporate communication system, strategy, and philosophy that saw the company through this difficult period, and the two experts who helped build this system, show how other knowledge-based organizations can build effective communication systems based on the principles and practices of professional journalism.
Markos gives an overview of the book:
Markos Kounalakis is President and Publisher of Washington Monthly magazine. He co-anchors the syndicated weekly radio program, “Washington Monthly on the Radio.” Markos is a print and network broadcast journalist and author who covered wars and revolutions,...