The Challenge of Short Story Promotion:

http://www.markrhunter.com/2012/07/05/the-challenge-of-short-story-promo...

            “Still, if writers can do anything it’s research. Well, they can write, hopefully, but they can also research, so I researched how to promote myself. What’s the point of writing if nobody reads it? That’s when I discovered, to paraphrase an old expression:

            When it comes to publicity, only certain things work. Unfortunately, no one knows which things.”