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Notes on Malcolm Gladwell's Outliers, part 2

I really wanted to like this book. After hearing Gladwell on the radio, I was motivated to read it because of his expressed impatience (one that I share) with the fetishization of the individual heroism of successful individuals, the inordinate value our popular culture places on Horatio Alger stories and preternatural talent.

That said, there are parts of the book that I like very much. Indeed, to the extent that there is a single thesis, it is that we tend to overrate vastly the contribution of an individual to his or her own success, to our own detriment and even at our own peril. So I got the book I thought I was getting.

I found the most compelling chapters to be "The 10,000 Hour Rule" and "The Ethnic Theory of Plane Crashes," for different reasons. The idea that it takes ten thousand hours of doing something to become truly expert at it is, on the one hand, a very egalitarian reward system that makes essentially no exceptions, even in the cases of presumably gifted individuals like Mozart and Bill Gates. The amount of time required is so large, however, and must often be logged while one is still young enough to be in a position to start a career as an athlete or professional musician at the requisite age, that conditions of privilege (or at least lack of poverty and competing obligations) must be acknowledged. The role of aptitude is there (let's not even use the word talent, which is too charismatic a term), but it is only a qualifying factor, not a primary differentiating one. Gladwell's summary of the research of K. Anders Ericsson on advanced students at the Berlin Academy of Music makes the point:

"The striking thing about Ericsson's study is that he and his colleagues couldn't find any 'naturals,' musicians who floated effortlessly to the top while practicing a fraction of the time their peers did. Nor could they find any 'grinds,' people who worked harder than everyone else, yet just didn't have what it takes to break the top ranks. Their research suggests that once a musician has enough ability to get into a top music school, the thing that distinguishes one performer from another is how hard he or she works. That's it" (39).

The notion that it "only" takes 10,000 hours of practice, nothing else required, is contradicted later in the chapter when he returns to his theme from Chapter 1, the importance of situational advantages. So not only did Bill Joy and Bill Gates both have the advantage of access to computers at a young age to put in their 10K hours of programming at a young age (and at a time when very others had access to computers to do so), but they were born at precisely the right time to come of age at the dawn of the personal computer age in the mid-1970s. He then plays a game to which he returns frequently in the book, proposing a hypothetical profile of a successful individual based on a simple criterion like date of birth, then citing a series of examples (in this case, the birth dates of all of the founders of Microsoft and of Sun Microsystems) that give credence to his hypothesis.

There is something liberating about the idea that it is what you do, not what you were born with, that makes the most difference. Not that Gladwell offers any comfort to those of us in middle age who don't have an extra 10,000 hours to spare on a new skill. He does not address this at all, perhaps someone else has done so. Could I possibly look back over my life and think of some set of activities in which I engaged for close to that amount of time that, if I put in an additional increment of effort to tie them all together, could amount to a successful new endeavor? I cannot change when I was born, but can I find an opportunity that does fit my situation and experience? But this is not a self-help book, rather it looks at spectacular successes and failures to see what they can teach us as a society.

Spectacular failures are the subject of the longest chapter of the book, the one on plane crashes. More on that in the next installment.

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Gladwell Effect

Interestingly enough, after attending a presentation by Gladwell, I had the opposite reaction: I specifically didn't want to read the book. It may sound opinionated of me and I don't mean it in a dismissive way. But I got enough from the talk that reading the book didn't seem like time well-spent.
The presentation was a rather high-profile one, by Montreal standards. It "made news" in that it has been discussed by journalists and bloggers, including during a show on national radio. It cost 490$ to attend (there was a group discount and some of us bloggers were invited for free).
It was classic Gladwell.
Gladwell is an expert presenter. Not sure he dedicated 10k hours to his presentation skills, but he clearly knows the drill and has adopted a rather unique presentation style. One part relates to what you describe as a "game" he plays: he has a knack for finding just the right example to centre his argumentation and compel his audience. The effect can often be thought-provoking, especially when it ties in a field of interest to specific audience members with something that they wish to do or have been thinking about. Selection of quarterbacks and test scores would be an example of that: an executive who happens to be a sports fan is likely to be pulled in by the narrative and generate some thoughts about hiring procedures. TEDtalk stuff.

At the same time, there was something more specific in that presentation which ticked me off. Like you with that book, I wanted to enjoy the presentation. I've watched Gladwell at TEDtalks and in New Yorker video presentations. I do enjoy his presentation style. But, like you, I maintain my critical stance, as an ethnographer.
During that presentation and in coverage of Gladwell's book, the 10k idea seems to be the "take-home point." During the question period after that presentation, audience members described it as Gladwell's "theory." And this is where things stopped working, for me.
The "10,000 hours rule" seems fairly commonplace, in cognitive science. Though I don't have a background in that field, I've heard variations of that "rule" on several occasions. Including in Levitin's Brain on Music book. Which seems to have been the source of the 10k idea for Gladwell. But it also came up in more mainstream contexts such as Scientific American. And the SciAm journalist who was reporting on the topic of expertise and talent (during a podcast episode) made it quite clear that "time on task" is embedded in a broader context. From Gladwell's presentation and from your description of the chapter, I get the definite impression that his version of the "10k rule" is taken out of context.
Because of Gladwell's presentation, I felt I had to hunt down the source of that "rule." From Levitin, I knew of (and had browsed) Ericsson's research. But that research, though not recent, seemed to have been conducted after some variant of the 10k rule had become widespread. I still haven't been able to track down a precise quote on the matter and, after blogging on the subject, I came to think that this "rule" is more of a rule of thumb, meant to encapsulate some research results from diverse authors with the understanding that scholars in cognitive science already know the context for such research.

It's partly a digression, of course. But this part of your review is quite useful, to me.

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Re: Gladwell Effect

Alexandre, thanks for your informative comments. I have it on my list to track down the Ericsson citation, as you have already done. Very interesting that this is not the source of the "rule" but rather an elaboration on it. Levitin's book has several citations on expertise in the chapter that discusses the 10k hr rule, so perhaps those could shed light on its origin.

I wonder how the 10k hr rule applies to singers. They can't practice nearly the same number of hours a day as an instrumentalist, it's physically impossible. So does the 10k not apply to them, or can ancillary activities like listening, language study, body work etc. be counted in the total?

It is also interesting that audience members are attributing theories to Gladwell. They are not his theories, he is reporting on the research of others. He is a journalist and a science writer, he is not a scientist. So it says something about his stature as a public intellectual and the power of remaining #1 on the non-fiction bestseller list for weeks at a stretch that people are thinking of the ideas in his book as his ideas. 

Levitin's book is aimed at the same sort of audience, also published by a trade press, but he has done some of the research himself. So he is an example of an academic with a second career as a public intellectual. This Is Your Brain On Music probably doesn't help him with his promotion and tenure committee at McGill, but I'm guessing he doesn't need it to. 

So... are there any ethnomusicologists out there moonlighting as public intellectuals? I'm having trouble thinking of any.