At AWP in Chicago, I attended a jam-packed session by a group called 365 on promoting your book 365 days a year. Their useful blog is 365squad.blogspot.com/ 365 sounds like overkill until you hear their ideas and learn how necessary it is to keep one's achievements from sinking into oblivion. One woman said she spends only 15 minutes a day on promoting her new book. That's not very much, but it works for her--she makes phone calls about readings and public appearances.
A successful poet with a book at W.W. Norton, said that he had become Poet Laureate of his local coffee shop. That had helped him to forge a poetry series, and to garner good publicity. He had so much good publicity, that his book sold well before it ever appeared in the stores.
I don't hang out at coffee shops. I'm not sure becoming Poet Laureate of our local liquor store would be good for my reputation. Unlikely for me to become Poet Laureate of Knoxville, since I have a New York accent.
Maybe the university? I could write odes about the students (in fact, I have written some, but they are politically incorrect!), or really, about anything that's put in front of me.
Any other ideas?
Mean time, you too should become Poet Laureate of Something! Your mother will be so proud!
Causes Marilyn Kallet Supports
Southern Poverty Law Center, US Holocaust Memorial Museum, ACLU, Amnesty International, Save Darfur.