metaphorically speaking...

today, hoover's vice president of marketing, brian kirkendal, announced that effective friday, 22 april (sooner if possible), the venerable vacuum company would be pulling ALL its advertising from abc.

"My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are."

whether this action will actually be enough to convince abc daytime to reverse the decision remains to be seen, but even if it doesn't, it is a lovely and heartfelt gesture. and yes, i'm sure the company's hoping to see a spike in sales, but all soap fans should nevertheless appreciate the stand that kirkendal and hoover have taken.