Lucinda Blumenfeld's Blog
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Jul.16.2012
It sounds like an oxymoron. But as a follow up to our fairly grim outlook on book advances, I wanted to shine a potential bright light: a possible everybody-wins solution to the financial dilemmas facing both authors and their publishers today.
Last week, I spoke with an...
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May.10.2012
ON SHELVES IN PAPERBACK THIS WEEK
I’m excited to get acquainted with the Hannah Vogel series, not merely because of its captivating book jacket and intriguing plot – I don’t usually read mystery – but because the author appears to be one of those genuine, real however successful, people one...
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May.09.2012
Would you choose a literary agent or publisher based on brand name, or based on their knowledge in new media?
In my observations, many writers would, given the choice, choose the brand. Ironically, most already established in literary name and recognition, might make riskier, possibly more...
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Apr.24.2012
There’s a first rule in becoming an agent: “learn how to manage your client.” This is true of any entertainment agent: when you are invested in someone’s longterm career, you need to allow your client to dream big in the creation process but moderate expectations in the fulfillment of that...
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Apr.24.2012
Do you hate newsletters? I do, too. Often.Do you read some over others? I’d love to know why.
I’ve been known to encourage authors to send mass emails and newsletters. (Bansky’s going to oppose me on this one: even if all of Bansky is a form of lobbying for something.) And so, in my “year of...
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Apr.24.2012
Sometimes, its important for everyone to take their jobs less seriously. People feel very serious about publishing, but as my first boss said, “it’s not life or death, Lucy.” (Until that moment of relief, I thought it was.) And so with this post, I’m poking a little fun, while hopefully...
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Apr.24.2012
Suddenly, publishing seems like one big popularity contest. Who was it who said that everything I learned, I learned in high school?
The business of the arts suggests it’s true. When I worked briefly as a music manager, there was one thing that really got me: in a business that was...
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Apr.24.2012
Before the telephone, there was the telegram. Before electronic mail, there was the facsimile. And then there was Twitter.
As “electronic mail” and “facsimile” are terms that we’re now hard-pressed to remember, so, too, will the word “tweet” sound indecipherable to our grandchildren. But...
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Apr.24.2012
Writers can slave away at their books, sometimes over the course of many years, before emerging to find an agent and publisher. As an inherently isolated task, writers fall prey to an almost inevitable mistake: they lose touch with the current market for literature and contemporary authors,...
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Apr.24.2012
Writers can slave away at their books, sometimes over the course of many years, before emerging to find an agent and publisher. As an inherently isolated task, writers fall prey to an almost inevitable mistake: they lose touch with the current market for literature and contemporary authors, many...
Continue Reading »
Apr.10.2012
Marketing begins with packaging an immediately accessible concept. Your title is therefore your book’s best (or worst) marketer, and in the digital age of publishing, far more so than the long contested book jacket. If you look at the New York Times Bestsellers list each week, you’ll...
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About Lucinda
With a background in corporate marketing as well as traditional publishing, Lucinda lives on both sides of the literary and business worlds. Her specialties include: online marketing, social media, events and strategic partnerships. She considers herself a do...