It disappoints some aspiring writers to find out that the real secret to the secret handshake is just plain hard work. Study and practice are everything in writing, as in any other artistic endeavor. In other posts, I've lamented the terrible--even cruel--advice of some writers who claim the secret to success is to write a lot, send it out, and never revise except to editorial request.
I could go on about this more or less forever, but most of my readers have heard it before from me. I'll let another writer say it this time.
A colleague sent me a link to something called Tribal Author Camp NYC, and the "admin" of the site--whoever that may be--has written the perfect little blog post about how to succeed as an author. In essence, he (she?) writes that the single most effective marketing tool any writer can employ is to "write the living daylights out of the book". I love that phrase. It's colorful, strong, and in my lexicon, "lucid". Do read the whole post: http://tribalauthor.com/book-marketing-what-if-you-could-only-do-one-thing/