As I prepared to help my publisher promote my first book with them, Mozart's Blood, there was a lot to consider. First of all, what genre is this book? It's historical, covering nearly four hundred years. It's musical, with a protagonist who is an opera singer. It's fantasy, because the opera singer is also a vampire, though the word is mentioned only once--and in Italian--throughout the novel. It was a challenge to know how to find the audience for the novel.
After a few false starts--an abortive attempt at a book trailer, for one--I settled on the Virtual Book Tour that's now available on my website. It took hours and hours of work, but it was a labor of love, and has been well-rewarded with reader comments. I don't know that the device works for any other novel of mine, but in this case, with the music of Mozart's divine Requiem as background and a number of public-domain images for visual effects, it seems the perfect fit. It takes readers on a tour of the many places my opera singer visits and performs. The pictures are beautiful, and the Lacrymosa is moody and evocative, and so very, very Mozartean.
I hope you'll try the tour. As my website says, turn up the volume on your speakers, and click the icon in the lower right to make the image full-screen. It's a quick journey through four centuries and as many continents--the Virtual Book Tour for Mozart's Blood. Enjoy!