where the writers are
Online Book Marketing by Lorraine Phillips

http://www.onlinebookbuzz.com - If you're an author who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With easy-to-understand, practical ideas, the book covers such topics as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase your visibility on the Web. This valuable guide is filled with hundreds of resources that will ultimately help you navigate, decipher, and select the best methods you can use to generate online book buzz!

"Online Book Marketing" is available from Amazon and Barnes & Noble as well as all major book retailers.