Lorraine Phillips, former publisher of SisterPower magazine, went directly from idea to newsstand after landing three distribution deals on the very first attempt; and has now created a practical guide for potential publishers that demonstrates her process and provides details on exactly how she did it. With a conversational tone to put newcomers at ease, this quick, easy guide covers such topics as:
* Magazine business fundamentals
* What you will need to set up shop
* How to brand and design your publication
* How to plan your magazine
* Business start-up costs
* How to set your ad rates and sell ads
* Great sources for content and photography
* Why you need a web site and what it should contain
* How to find, select, and work with a printer
* The importance of distribution
* And much, much more
Phillips also provides examples of the documents she actually created and used along the way (e.g., production schedule, media kit, letter to distributors), which can easily be adapted by readers for their own particular publishing needs. In addition, there is a comprehensive appendix filled with hundreds of resources and links to web sites that help answer start-up questions, as well as an extensive glossary of publishing terms that allows even fledgling magazine publishers to communicate like pros.
For more information on "Publish Your First Magazine," you can visit www.publishyourfirstmagazine.com.