While designers have traditionally guided their audience, the Web has turned that approach on its head, making user experience and interactivity the highest priorities of good design. An exclusive focus on aesthetics or style just doesn't make the grade when it comes to engaging users--no matter what the medium. Today's designs--whether for print, the Web, products, or even environmental design--require an interface that enables its audience to get information quickly, understand it, and use it well.
How do the ideas driving the design relate to the target audience? What makes a product or medium easy to use? Will the consumer find the product's design appropriately memorable? Is it efficient for the user? Will your design satisfy the wants and needs of those who interact with it? Design for Interaction shows designers how to answer these critical questions--and more--through the work of leading designers from around the world in a variety of fields.