Monday night at sunset marks 5769, the new year of the Hebrew calendar. Or, if you're a Jewish hipster, the first page of "The Ladies of '69" calendar - a six-page swimsuit pullout of scantily clad supermodel "tribe-members" in the summer issue of Heeb magazine. For publisher Joshua Neuman, this was not a spiritual decision in the classic sense.
"It was fun. I got to see Bar Refaeli naked," says New York-based Neuman of Leonardo DiCaprio's Israeli girlfriend, who posed for the cover surrounded by some very unkosher crustaceans.
Welcome to New York's Heebster movement, led by local tastemakers hell-bent on pushing the boundaries of traditional Jewish culture.
"A Heebster is a cool jew," says Lisa Alcalay Klug, author of "Cool Jew: The Ultimate Guide for Every Member of the Tribe," released this month. "It's about owning the stereotypes, expressing irreverence and realizing our tribe is a great shindig."
The "shindig" is packed. The dress code? Self referential T-shirts, ironic tallis prayer shawls. The rules? Anything goes. Starting with the clothes. (More)
Causes Lisa Alcalay Klug Supports
One Family Fund
San Francisco AIDS Walk