(Originally posted on February 25th at The Outfit.)
Remember the battle between Betamax and VHS a few decades ago? Remember how VHS won? Well, as many of you know, there's a new battle today in the ebook world: Amazon vs. ePub. For those of you who have been in a cave, ebook formats roughly break down into the Mobifile format, which Amazon uses, vs the epub format, which everyone else (Barnes and Noble, Sony, Google, Kobo, etc) uses.
For a while now, I've been saying that, unlike the Betamax-VHS struggle, Amazon is going to win this one. Why? Because their inventory is unparalleled, and their interface is the smoothest around. I really wanted to like Google, since they made it possible for independent booksellers sell ebooks, but their interface is lousy. Then we began hearing that Apple was going to restrict the Kindle app on the iPhone and iPad -- previously it was free -- and people started to say, "You see? Amazon is on the decline."
Well, think again. SHELF AWARENESS today reports news from blogger Chuck Toporek:
Will bookstores eventually be able to sell Kindle books? Cnet reported that Amazon might be working on a way to circumvent Apple's new rules on subscriptions by utilizing the Kindle app for iOS...Bookstores, authors, retailers, bloggers and other website owners will be able to offer Kindle books from their own sites, let their readers start enjoying the full text of these books instantly, and earn affiliate fees for doing so....Toporek suggested "the reason we haven't heard Jeff Bezos screaming about this recent change to the IAP rules is because Amazon isn't worried. They have a solution already in beta testing.
Read the complete post here.
Interesting times we live in...